We Like Pretty Shiny Things.

Maximilian Eicke (Max ID) is a stunning designer of all things glass. He also does jewelike household objects that often find themselves in museums, which, if you see them, you understand why. When asked to present his new line of glassware to a flash audience, I thought I would rely on color to hypnotise our non-committal audience. In the sea of social media, if we’re all fish, then the shiny thing always wins.

The result was a shimmering table-top TVC, formatted for social as well, with a sexy, seductive beat to get things juicy. Sprinkle in some jewel-like images and fancy gifs and you got a fun little campaign of color. Letting the product do all the work is a mantra of mine that I stole from Ogilvy. I also stole a stapler, please don’t rat me out.