I mean, you ever see positive comments on an ad?

We’ll Freakmount wanted to pivot from their rather conventional marketing and do something “eye catching”. Nothing more eye catching then hanging a baby 50 stories above a busy street (borrowing heavy from a KrazyGlue commercial that lives in my mind rent free). The child in question was my Godson Jura, and this was his first, but certainly not last, Serrini production. Beyond babies, Freakmount can actually stick to pretty much anything metal, which got me thinking … what else can this little wonder do. The result was a one day run-and-gun shoot in LA with some very talented actors willing to be very silly for the camera. I love this quasi-throwback style of comedy especially when the product is quality as it casually shows off it’s versatility without taking itself too seriously.

From that one day shoot and modest budget came a minute long anthem suitable for social (both 16:9 and 1:1 formatted) as well as a broadcast quality 30s TVC as this piece deserves to be on the local station at 1am. Add in a portfolio of print quality stills and some fun gifs, and you got a very happy Freakmount client.