Congrats. You’ve found the world’s worst commercial.

The old adage of "good, cheap, quick... pick two" need not apply here when bad is so good. When Dennis of Dennis Buys Cars came to me to make a "viral" video, my inner Tim and Eric flamed up hemorrhaging this commercial disgrace which would change my threshold for bad advertising forever.

Dennis came to me on a Friday. On Monday he had an entire commercial campaign specifically branded to his customer base. I’ve known Dennis for years, I’ve bought cars from him, and sold back the same cars years later. He’s a riot, deserving of his own reality TV show, as you can clearly see. So when asked to make something “viral” and go “hog wild with it Roberto” I did just that. Calling in two friends and fashioning a nuclear bomb out of a Dyson vacuum, I put together a classic bad Local TV commercial, complete with ditsy girl and robotic client appearing in their own ad.

From a one day shoot that was more laughing then filming, I was able to deliver two Anthemic 2 minute social films (one with a twist ending), two 1 minute Instagram films, and two 30s TVC/Social spots meant to drive traffic to the longer formats, along with stills and fun GIFs. We released the films strategically on Reddit, IG and TikTok from multiple user accounts, ensuring they would be prominent in viewers feed. Once the fire was lit, it raged, with over 3 Million impressions in the first week, and steadily rising.