Tales of the Cocktail Told Right.

Tales of the Cocktail is a yearly event that celebrates everything liquor. Industry professionals and aficionados alike descend on New Orleans to experience the cutting edge of cocktail culture. This year I was invited down by Chris Adams of Ellis Adams Group and Gary Gruver director at Marriott Hotels to capture their one of a kind pop up activation “All Kinds” cocktail bar, at the Ritz Carlton Hotel. Working light and fast I was able to capture the many facets of this prolific event, from their 360 VR entrance, to their passed caviar and live art gallery, to the carnival themed terrace. Multiple days and a rotating number of cocktails were combined with an informal interview after the event to create a comprehensive recap that is being used not only as a traffic funnel, but as a prof of concept for other properties.