Butter Pat Makes The World’s Finest Cast Iron.

The world is cooking more then ever before, and Butter Pat’s hand forged cast iron pans have entered the market at the most needed time. Not only are they made to last, but they are designed to be lighter and stronger then most any other pan. Further, they are hand polished making them ridiculously smooth and non-stick. They are fine kitchen instruments, both beautiful and functional and have a rich providence as strong as their build.

To market these pans authentically to a hungry audience I wanted to create a very simple home campaign that could live on multiple social platforms. Starting with two unboxing videos to live on YouTube, we introduced a new audience to these amazing hand made cookware and showcased their award winning packaging to set the tone for the brand. Then, a series of cooking videos that featured the cookware without overly marketing them, letting their amazing quality shine on screen and do what they do best. To me the best advertising is in the proof of product, and when they are this beautiful and well made, all you have to do is just use it to make others fall in love. Lastly, a series of cross promotion social posts with complimentary brands that organically attracted new eyes to their new favorite product. Placing these films in various formats both on IG and TikTok allowing for cooking duets and calling out prominent chefs for comments created a surge of traffic and got the Butter Pat name into thousands of kitchens and phones.