Iodyne Pro Data Storage System Will Change You.

I am a huge fan of adopting new tech early. When the very first RED camera was released, I was on the waiting list. When Blackmagic came out with the Pocket Cinema Camera, I had it. To me, any independent company that seeks to disrupt the tech industry has to be bringing something big to market, which is why I was so excited to create a launch campaign for Iodyne’s new Pro Data Storage System. The goal here was to make a series of films on a minimal footprint that would support each other on various platforms. Exciting a classic TVC with tech-core lighting, a candid testimonial using footage of the product in action on a live set, as well as an instructional and unboxing videos covered all bases for media consumption. When coupled with an ongoing release of Instagram and TikTok stories showing the product in real life, it would see that all roads lead to Iodyne.

One element that I find highly effective is using my own personal social platforms for this type of testimonial work. Since I truly test and believe in the product, I offer an authentic dialogue with the audience that will always out perform a branded message on social media. I would never dare call myself an influencer, but a professional in my field absolutely, and fortunately that’s worth so much more to decerning audiences that matter.