Figuring out your Fossil. Fast.

Instructional videos are their own specific genre that get overlooked by more flashier, energetic content, but are nevertheless an important part of a brand’s identity. For Fossil, when their two new smartwatches launched this year, they required a set of clean, easy to understand videos on how to set up your new watch fast and friendly, while adhering to their stricts brand guidelines. Fortunately tabletop videos are some of my favorite to execute, and are a genre that is easy to execute without large crews or studios

In my opinion, the best “how to” videos are simple to understand, specific so they don’t wander off subject, and still have a bit of style and polish that echo the quality of the product.