Calpak. The magic of post.

Calpack is my favorite type of success story. Here is a reletively small but fierce brand on the market looking to get a lot of quality content in a quick, cost effective way. They wanted a multi-platform campaign that would be seen across all social media platforms, print, and even CTV. To deliver such a robust amount of content we shot for half a day in strategious locations in Los Angeles that were all minutes away from each other but offered a wide array of looks and feels to highlight multiple products. Moving quick and fast with one main tallent and keeping focus on the product, we were able to capture hours of beautiful footage in no time. The magic really happened in the edit room, where we were able to create litterally dozens of cuts that never seemed to repeat a shot. Using a ton of fresh, licensed music, and even pulling 8k stills from the videos, we delivered a campaign that normally would take multiple days while miraculously keeping the budget to under 10k. Now that is magical.