BMW’s centennial. Celebrated by the riders.

Some jobs you are just made for. When my friends over at The Simple Machine (the OG geniuses behind Iron&Air) called me and and told me of this project I knew we were going to make something magical. BMW trusted us with telling the stories that matter, those of the riders, to celebrate their 100 year anniversary of all things Motorrad. Three amazing individuals were chosen, we rode their special edition bikes to each location, and let the camera’s role. The result is honestly some of the best work I have had the opportunity to do and others say the same.