Make it stand out.

Making Scents of it All with Heretic Parfum.

I truly believe you don’t have to try to sell good products, you just have to show them to the world in an interesting way. This is a fantastic example of a product, and creator, being so interesting and alluring that capturing the message and packaging it in a compelling and beautiful way is all you need for a successful campaign. When I met Douglass Little of Heretic Parfum in his UWS baroque apartment/laboratory he wasn’t expecting me to bring three film camera’s and shoot a short documentary about him. I did, and the film has since been seen by thousands and gone on to win many wonderful awards to introduce his amazing work to countless individuals so they can take pleasure in it as well.

Since that day we’ve gone on to do a series of personal films together, from simple unboxing films, to gorgeous TVC’s featuring celebrities like Ms. Dita Von Teese.