Allen Brothers Has Us Drooling On Our Phones.

Wanting to reach a new hungry audience, Allen Brothers, purveyors of the world’s finest meats, reached out to see if I could build a social campaign that would target and captivate home chefs. Sending me a selection of product that they wanted to spotlight I got to shooting (and cooking).

Strategically releasing the media was a key part to the success of the campaign. I utilized my network to have well respected chefs with dedicated audiences prepare the product as I shot. I also included other brands that would have similar audiences, like beverage, grilling tools and viral recipes, which organically increased visibility and appease the not-so-mythical algorithms.

The chefs and included brands then staggered the release of the content on social media including IGTV, Stories, Facebook, Reddit, and Tik Tok and since the content was created by actual users and cross promoted with other brands that have a similar audience, the response was far greater than a conventional ad campaign, and all done at a fraction of a traditional production cost.

Reach: 1.6 Million unique views in first 3 days.

Just a Few Actual Reddit Comments

Reddit is to me one of the best ways to test the authentic valor of a campaign since Redditors are notorious acute at banning self promotion or anything that remotely smells like disingenuine content. Since I’m creating authentic content and use active users, we are free to post our media to one of the largest social platforms available increasing visibility and interaction exponentially. The comments don’t lie.

Long Form Recipe Films

Photography